Tagged as: philosophy and psychology of branding

Philosophy and Psychology of Branding

It is consumers who build brands, not companies. It is one of the basic fundamental truths that is extant since time immemorial. Imagine if in our drive to understand where markets are going we stopped looking at data and instead focused in on ourselves, our aspirations and needs.

In the year 1943, an American psychologist named Abraham Maslow published a model of human needs that established a three-part hierarchy represented with a pyramid: a set of “primary needs” at the bottom, “social needs” in the middle, and “self-actualization” needs at the top. One can only get social marketing if you get the psychology of needs and the philosophy of actions.

Abraham Maslow …